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How Online Branding Tools Can Help New Entrepreneurs Succeed

Erin Scott
April 25, 2021
3
min read
Business Growth

Lots of new entrepreneurs underestimate the value of strong branding. Building a powerful brand can captivate consumers, make your business more memorable, and promote growth. So, how can you build a brand presence that shows your core values? Your brand identity needs to communicate what makes your business different from the rest.

Smart Ways for Small Businesses to Keep Their Websites Secure

Erin Scott
April 20, 2021
3
min read
Business Growth

Every business, regardless of its size or industry, needs an effective website. Unfortunately, in our connected world, every domain is vulnerable to attack. Thankfully, there are smart practices by which entrepreneurs can protect themselves. Here are some suggestions for keeping your domain properly secured.

The 5 Things Every Small Business Plan Needs to Address

Erin Scott
April 10, 2021
4
min read
Business Growth

If you're looking to get a loan to start up a business, the bank is going to ask you for a business plan. You can't go in and just say something like "I'm going to sell coffee". Your business plan has to be specific and actionable, and show that you've thought through considerations like your expenses, your expected revenue, plans for growth, and marketing. If you're putting together a small business plan now, you might be overwhelmed with how much actually goes into it. Don't worry; here's a quick guide of the essential items your plan should cover.

Native App vs Progressive Web App (PWA): Which one is right for your business?

Erin Scott
June 28, 2020
6
min read
Fun Facts

Every year, especially now during the COVID-19 pandemic, people are spending more time on their mobile devices to access the internet. According to Statista, the number of smartphone users will increase to 2.87 billion by the end of 2020. That means the number of mobile users is much greater than desktop users. Additionally, research shows that users prefer mobile apps over mobile websites. To help you determine which app is right for your business, this article will highlight the main differences and advantages of PWAs and Native apps.

Guide to starting a website for your small business

Erin Scott
April 16, 2020
8
min read
Business Growth

I want to start by saying congratulations on starting your own business! If you made it to this blog, that means you are considering growing your business online by building a website. Starting a business can be intimidating and daunting, but you are off to a great start if you are considering building a website. Building a website can be a challenge, but if you follow these steps you can create a plan of action to move forward. With more users being online, especially during this pandemic, you are actually losing out on both money and customers without having a website.

Why are quality images so important for your website?

Erin Scott
March 19, 2020
5
min read
Design Tips

In the era of social media, good images are not only worth a thousand words but also a thousand likes. And as much as we don’t like to admit it, looks do matter. Nice, quality images can serve an important purpose other than just looking good. If used properly, images can drive traffic to your website, promote social sharing, enhance your brand, and ultimately bring you more business. 

5 tips on how to leverage a website to grow your business

Erin Scott
December 29, 2019
4
min read
Business Growth

It’s simple, websites make your business real. Whether your business is small, well-established, brand new, or local, a website can promote your business and cultivate relationships with your customers and potential customers 24/7. Websites are the best return on investment than any other form of advertisement, including social media profiles.

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