5 tips on how to leverage a website to grow your business

Erin Scott
min read
Business Growth

It’s simple, websites make your business real. Whether your business is small, well-established, brand new, or local, a website can promote your business and cultivate relationships with your customers and potential customers 24/7.

Now, we understand why you may resist the urge of getting a website: “It is too expensive”, “I’m not good with technology”, or “I think I can grow my business without one”. On the contrary, a professional website can be low-cost, easy to maintain, and can deliver strong marketing messages. In reality, you are losing out on money, time, and business by not having a website.

"Studies show that between 70%-80% of people research a company online before visiting the business or making a purchase with them." 

Shockingly, over 25 million people search for businesses online, yet 46% of U.S. businesses still don’t have a website for their company. As Jay-Z said, numbers don't lie. Millions of consumers heavily rely on visiting a company’s website to gather information. Unfortunately, a lot of businesses are invisible to these consumers because they deem websites unnecessary which is a huge mistake and a missed opportunity.

Are you still contemplating on whether or not you need a website? Keep reading to find tips on how you can leverage a website to grow your business. 

1. A website makes you look professional

Having a website is a great way to build credibility with your customers much more effectively than social media accounts. 84% of people believe a business with a website is more credible than one that only has a social media page. 

A business website is your greatest marketing tool. It allows you to become the expert and showcase knowledge in your area of work which gives you an advantage over the competition. Beyond that, it allows you to educate your visitors on your services and build a reputation.

2. Your website can attract new customers

Your website gives you the opportunity to ensure that customers are viewing your brand the way you want it to be perceived. Even though you may already have a decent customer base, customer turnover happens to every business and you want to make sure that you can attract new customers at any given time.

Use your website to improve your advertising effectiveness by doing the following: place your URL on all promotional material to gain additional exposure, make it easier for repeat customers to reference your business to a friend, and allow new customers to easily access the information they are seeking.

3. Establish your business in the industry

Take advantage of the fact that most businesses don’t yet have an online presence, especially small businesses. Get ahead of your competition by getting a high-quality website before they do and be a leader in your field.

Even if your competitors already have a website, take the opportunity to create a unique website to set your business apart from everyone else. Getting a custom design built for your business will not only make your business stand-out, but give you the opportunity to grab the attention of new customers including your competitor’s customers. This is a win-win situation for you.

4. Ensure your long-term success

Over 4.4 billion people are using the internet and that number is only going to continue to grow. Without a website, your business is invisible to them.

To stay competitive in the digital world we live in, it is a must to invest in a good website to make sure your business is known and to create your own internet identity. 

5. Expand your market

With a website, you are no longer bound by your local area to promote your business. The internet allows businesses to break geographical barriers and reach people anywhere in the world.

Marketing your business, services, and products online has never been cheaper or easier. Take comfort in knowing that your website can reach customers anywhere at any time.

Ready to leverage a website to build your business? 

Websites are the best return on investment than any other form of advertisement, including social media profiles. Therefore, if you are thinking about advertising your business or services, getting a website should be your first priority. A well-maintained website can give you a competitive edge, increase sales, cultivate your brand, and so much more. 

So, how are you going to leverage your website? If you are ready to take your business or brand to the next level, contact UpNext Designs today for a free consultation. 

Are you UpNext? Email us at upnextdesigns@gmail.com and check out our services on our website: www.upnextdesigns.com

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