In the era of social media, good images are not only worth a thousand words but also a thousand likes. And as much as we don’t like to admit it, looks do matter. Nice, quality images can serve an important purpose other than just looking good. If used properly, images can drive traffic to your website, promote social sharing, enhance your brand, and ultimately bring you more business.
Although some may think that only content and keywords matter on a business website, photos can actually be just as important to improve user experience as well as Search Engine Optimization (SEO). But, don’t just take my word for it. Look at what the data shows, generated by MDG Advertising :
“Articles with relevant images get 94% more views, on average, compared to articles without images.”
“60% of consumers say they’re more likely to consider or contact a business that has an image show up in local search results.”
“67% of consumers say that the quality of a product image is “very important” in selecting and purchasing the product.”
Clear, high-quality images can be just what your business needs to boost the overall user-experience on your website and gain new customers. Beyond statistics, this article will quickly highlight 3 reasons why images can be a powerful marketing tool.
1. Images can help build your audience
Approximately, 65% of the population are visual learners. By adding images to your website that tell stories about your brand, you will be able to illustrate your content to visitors so they can learn more about your services and products. Additionally, SEO experts have said that users are more likely to stay on a website with high-quality images for a longer period of time. This means that you have a better chance of selling your services or products by leveraging nice images.
Alternatively, keep in mind that bad images can give visitors the wrong impression. Bad photography can be a turn-off and chase people away from your website, including your target audience. Please consider hiring a professional photographer to ensure you have high-quality visual content.
2. Images can enhance your brand
This is your chance to showcase your personality as well as differentiate yourself from competitors. Infuse your brand into images by highlighting your products, services, employees, location, and other related visuals while incorporating your brand colors. You want your products and services to look irresistible on your website.
Go above and beyond generic headshots. Allow your audience to see your services, products, and employees in action with beautiful, attractive images. Visual content can act as a magnet to pull more visitors to your website. Not only can images help with brand identity, but they can help build trust and credibility in your business.
3. Images can attract more followers on social media
Take advantage of social media platforms and use them to promote your website, business, and services. This will help increase visibility to your business and reach a broader audience.
High-quality images and visuals have the most potential of getting shared, liked, and commented on by visitors. This will allow you to engage with a new audience as well as connect with your customer base. Therefore, you should make sure that your images are social media friendly and represent your business in the best way.
It is time to incorporate crisp, high-quality images into your website
Where can you go to get high-quality images? We suggest networking with professional photographers to help you keep visual content in your repertoire.
Another option is to improve your photography skills and buy a nice camera (i.e., Nikon) or use your smartphone to take website-worthy photos. Additionally, you can also enhance these photos by buying a tripod with a ring light attachment.
Lastly, if you don’t have a budget for photography you can leverage free stock photos which are high-quality images found on apps and websites such as Canva and Unsplash.
If you need help determining the best way to display your photos on your website, please contact us today for a free consultation!
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